Understanding consumer behavior and satisfaction is key to the success of any auto show. But when surveys vary from one event to another, it’s difficult to gather actionable insights that can benefit the industry as a whole. That’s why we’ve launched an initiative to standardize consumer surveys across all participating auto shows.
Partnering with a trusted third-party research firm, we’ve developed a comprehensive survey that is used consistently by every AEA member show. With this unified approach, results can now be aggregated and compared across different shows, providing meaningful insights by region, show size, and more.
Key Benefits of Standardized Surveys
- Comparable Data: By using the same survey at every show, we ensure that data can be compared across events. This means more accurate benchmarking for organizers and exhibitors alike.
- Comprehensive Feedback: The surveys cover key areas like consumer experience, interest in specific brands and models, purchase intent, and demographic information, giving a complete picture of how attendees interact with the show.
- Regional & National Insights: With standardized questions, we can now analyze trends across regions or compare the performance of large vs. small shows. This data allows for more informed strategic planning across the industry.
Elevating Auto Show Insights Across the Industry
With standardized consumer surveys, auto shows and exhibitors can make data-driven decisions that enhance the attendee experience and maximize value. Our approach provides a consistent, reliable framework for gathering feedback and measuring success.
Join Us in Driving Smarter Insights
Be part of a unified effort to elevate auto shows. Gain access to valuable insights that help you understand consumer behavior, improve your event, and demonstrate your show’s impact on the automotive market by joining the AEA.