Initiatives
Verified Attendance for Auto Shows:
Setting a New Standard
Our initiative brings transparency and credibility to the auto show industry by offering third-party audited attendance numbers. Partnering with a highly respected media auditing company, we apply a proven and rigorous process to verify attendance figures. This gives you reliable, certified data you can trust.
Why Third-Party Auditing Matters
- Transparency: Gone are the days of uncertain estimates. With third-party verification, auto shows can confidently share attendance numbers with exhibitors, sponsors, and media partners.
- Credibility: A trusted auditing process ensures that all data is validated and accurate, improving trust across the industry.
- Data You Can Rely On: Audited numbers provide a solid foundation for decision-making, sponsorship opportunities, and future planning.
How It Works
Using advanced auditing techniques, our partner reviews attendance data and applies standardized methodologies to ensure accuracy. Each audit goes through a comprehensive validation process to confirm that the reported numbers reflect actual foot traffic, allowing for more informed comparisons and performance evaluations across shows.
Join the Movement for Accurate Auto Show Data
Be part of a forward-thinking initiative that elevates the standards of the auto show industry. Show your exhibitors, partners, and attendees that your event values transparency and reliability. Embrace the future of auto shows with verified attendance numbers that provide real insight into your event’s impact by joining the AEA.
Standardized Consumer Surveys:
Measuring Auto Show Impact with Precision Unified Insights, Greater Value
Understanding consumer behavior and satisfaction is key to the success of any auto show. But when surveys vary from one event to another, it’s difficult to gather actionable insights that can benefit the industry as a whole. That’s why we’ve launched an initiative to standardize consumer surveys across all participating auto shows.
Partnering with a trusted third-party research firm, we’ve developed a comprehensive survey that is used consistently by every AEA member show. With this unified approach, results can now be aggregated and compared across different shows, providing meaningful insights by region, show size, and more.
Key Benefits of Standardized Surveys
- Comparable Data: By using the same survey at every show, we ensure that data can be compared across events. This means more accurate benchmarking for organizers and exhibitors alike.
- Comprehensive Feedback: The surveys cover key areas like consumer experience, interest in specific brands and models, purchase intent, and demographic information, giving a complete picture of how attendees interact with the show.
- Regional & National Insights: With standardized questions, we can now analyze trends across regions or compare the performance of large vs. small shows. This data allows for more informed strategic planning across the industry.
Elevating Auto Show Insights Across the Industry
With standardized consumer surveys, auto shows and exhibitors can make data-driven decisions that enhance the attendee experience and maximize value. Our approach provides a consistent, reliable framework for gathering feedback and measuring success.
Join Us in Driving Smarter Insights
Be part of a unified effort to elevate auto shows. Gain access to valuable insights that help you understand consumer behavior, improve your event, and demonstrate your show’s impact on the automotive market by joining the AEA.
Reimagining Auto Shows:
Elevating the Industry Revitalizing Auto Shows as a Premier Marketing Platform
To achieve this, we are launching a comprehensive communications campaign designed to highlight the transformation happening within the auto show industry. Through strategic use of public relations, events, and content marketing, we will demonstrate the enhanced value auto shows bring to automotive manufacturers, dealers, exhibitors, and consumers alike.
The Goals of Our Communications Campaign
- Elevating Auto Shows’ Standing: We aim to reshape how auto shows are perceived by key stakeholders, positioning them as a vibrant and essential marketing platform in the automotive industry.
- Highlighting the Consumer Experience: By emphasizing the innovative, engaging experiences that auto shows now offer—blending automotive trends with lifestyle elements—we’ll showcase how these events can create meaningful connections with consumers.
- Building Stronger Industry Relationships: Our campaign will focus on improving relationships between manufacturers, dealers, exhibitors, and other key players in the automotive ecosystem, fostering greater collaboration and success.
Driving More Value for All Stakeholders
This campaign isn’t just about changing perceptions—it’s about driving real value for the entire automotive industry. By showcasing the improvements we’re making in auto show operations, consumer engagement, and industry collaboration, we’ll create a renewed sense of excitement and purpose for these events.
For manufacturers, auto shows will once again be seen as an effective channel for reaching potential buyers. For exhibitors and partners, they’ll represent a prime opportunity to engage with a captivated audience. And for consumers, auto shows will be an experience that aligns with their interests, passions, and lifestyles.
Join Us in Elevating Auto Shows
Our communications campaign is a call to action for everyone in the automotive industry. Whether you’re a manufacturer, dealer, exhibitor, or consumer, we invite you to be part of the journey to elevate auto shows as a dynamic and powerful platform for connecting vehicles with the people who drive them.