AUTO SHOWS ARE THE INDUSTRY’S BEST KEPT CONQUEST SECRET
New research finds 63% of buyers switched brands after attending an auto show — and 84% say the show influenced their purchase decision
AEA in the News
The latest stories from the AEA.
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AUTO SHOW INSIGHTS
Each auto show season, the AEA conducts several consumer and attendee surveys to measure the impact of auto shows on the automotive consumer shopping experience. Download them here:
AUTO SHOW ATTENDEE SURVEY 2024-2025 SEASON – Published July 2025 Download
AUTO SHOW ATTENDEE SURVEY 2024-2025 SEASON – FOLLOW UP SURVEY – Published May 2026 Download
AEA AUTO SHOWS IN THE NEWS
New research finds 63% of buyers switched brands after attending an auto show — and 84% say the show influenced their purchase decision
If you read the headlines in the automotive press, you’d think the world’s auto shows are on their last legs, and there’s not much to see.
New Industry Initiatives Showcase the Evolving Value and Impact of Auto Shows
Nine Founding Partners to Help Strengthen Collaboration and Innovation Across the Auto Show Industry
Read what's new at AAM including new products and services, collaborations with leading partners and new industry initiatives.
Verified Attendee Data Confirms 850,000 Total Attendees, Highlights AEA’s Commitment
to Accuracy and Transparency for Members and Exhibitors
Year Two Initiatives Announced at Automotive Experience Alliance 2025 Annual Meeting
Auto shows are shedding their glitzy, media-centric past and reclaiming their true purpose: driving mid- to lower-funnel engagement.
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
A survey by the AEA revealed that 78% of respondents claim auto shows influence their purchasing decisions…
In an ambitious effort to capture the full spectrum of the American
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
The Chicago Car Guy and Auto Channel Executive Producer, with able assistance
The New York Auto Show opens this week at the Javits Center.
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation.
The Automotive Experience Alliance (AEA) released the results of a nationwide survey that underscores the pivotal role of auto shows in influencing car buying decisions.
Consumer Survey Results from the Automotive Experience Alliance Validate Auto Shows’ Impact on Consumer Engagement and Buying Behavior
Audited attendance comes to auto shows.
Auto shows have long been a valuable opportunity for automotive manufacturers to showcase their latest products and innovations, but in recent years, they’ve been
Understanding consumer behavior and satisfaction is key to the success of any auto show. But when surveys vary from one event to another, it’s
In the fast-paced world of auto shows, accurate attendance numbers are crucial—not just for exhibitors and organizers but for the entire industry. Traditional estimates
An Industry Association Driving the Future of Automotive Marketing
Auto Shows: A New Car Shopper’s Guide
If you read the headlines in the automotive press, you’d think the world’s auto shows are on their last legs, and there’s not much
Aea Kicks Off 2025–2026 Auto Show Season Showcasing Innovation, Interactivity & Lifestyle Experiences
New Industry Initiatives Showcase the Evolving Value and Impact of Auto Shows
The Automotive Experience Alliance Launches Affiliate Program for Oems, Exhibitors, Suppliers and Dealers
Nine Founding Partners to Help Strengthen Collaboration and Innovation Across the Auto Show Industry
The Automotive Experience Alliance Completes Member Auto Show Audits in Partnership with Alliance for Audited Media
Read what’s new at AAM including new products and services, collaborations with leading partners and new industry initiatives.
The Automotive Experience Alliance Completes Member Auto Show Audits in Partnership With Alliance for Audited Media
Verified Attendee Data Confirms 850,000 Total Attendees, Highlights AEA’s Commitment
to Accuracy and Transparency for Members and Exhibitors
The Automotive Experience Alliance Advances Strategies To Align, Elevate, And Future-proof Auto Shows, Following Successful Inaugural Year
Year Two Initiatives Announced at Automotive Experience Alliance 2025 Annual Meeting
Industry Voices | Auto Shows Aren’t Dead — They’ve Just Moved Down the Funnel
Auto shows are shedding their glitzy, media-centric past and reclaiming their true purpose: driving mid- to lower-funnel engagement.
Auto Shows Drive Buyers’ Choices
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
Report: New Data Confirms the Power of Auto Shows
A survey by the AEA revealed that 78% of respondents claim auto shows influence their purchasing decisions…
Auto Show Research Shows Shows, Ride & Drives Tipping Points for Sales
In an ambitious effort to capture the full spectrum of the American
Car Shoppers Have Spoken: New Data Confirms the Power of Auto Shows With 78% of Attendees Saying They Influence Purchase Decisions
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
Nutson’s Weekly Auto News Wrapup
The Chicago Car Guy and Auto Channel Executive Producer, with able assistance
New York Auto Show opens this week at Javits Center
The New York Auto Show opens this week at the Javits Center.
Car Shoppers Have Spoken: New Data Confirms the Power of Auto Shows With 78% of Attendees Saying They Influence Purchase Decisions
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
Car Shoppers Have Spoken: New Data Confirms the Power of Auto Shows With 78% of Attendees Saying They Influence Purchase Decisions
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation
Car Shoppers Have Spoken: New Data Confirms the Power of Auto Shows With 78% of Attendees Saying They Influence Purchase Decisions
The Automotive Experience Alliance (AEA), a coalition of auto shows with a common interest in driving innovation.
Auto Shows Prove Crucial in Shaping Car Buyers’ Decisions
The Automotive Experience Alliance (AEA) released the results of a nationwide survey that underscores the pivotal role of auto shows in influencing car buying
CAR SHOPPERS HAVE SPOKEN: NEW DATA CONFIRMS THE POWER OF AUTO SHOWS WITH 78% OF ATTENDEES SAYING THEY INFLUENCE PURCHASE DECISIONS
Consumer Survey Results from the Automotive Experience Alliance Validate Auto Shows’ Impact on Consumer Engagement and Buying Behavior
AUTOMOTIVE EXPERIENCE ALLIANCE NAMES THIRD-PARTY EVENT ATTENDANCE AUDITOR: ALLIANCE FOR AUDITED MEDIA
Audited attendance comes to auto shows.
Reimagining Auto Shows: Elevating the Industry Revitalizing Auto Shows as a Premier Marketing Platform
Auto shows have long been a valuable opportunity for automotive manufacturers to showcase their latest products and innovations, but in recent years, they’ve been
Standardized Consumer Surveys: Measuring Auto Show Impact with Precision Unified Insights, Greater Value
Understanding consumer behavior and satisfaction is key to the success of any auto show. But when surveys vary from one event to another, it’s
Verified Attendance for Auto Shows: Setting a New Standard
In the fast-paced world of auto shows, accurate attendance numbers are crucial—not just for exhibitors and organizers but for the entire industry. Traditional estimates
AUTOMOTIVE EXPERIENCE ALLIANCE LAUNCHES TO DRIVE INNOVATION AND STANDARDIZATION IN THE AUTO SHOW INDUSTRY
An Industry Association Driving the Future of Automotive Marketing