Become an AEA Affiliate

Join us in our mission to foster a healthy, growing and profitable automotive experience ecosystem where all stakeholders are represented and supported by joining one of our Industry Advisory Councils.

Affiliate Benefits

Affiliates of the AEA enjoy significant benefits, including:
…and much more.

Automotive Manufacturers:

Driving Innovation at Auto Shows Why Auto Shows Matter for Automotive Manufacturers

Auto shows have long been a crucial platform for automotive manufacturers (OEMs) to showcase their latest models, groundbreaking innovations, and future technologies. AEA member shows offer a rare opportunity for OEMs to connect directly with a large, engaged audience of car enthusiasts, potential buyers, and industry insiders—all in one place. Whether you’re unveiling a new vehicle or demonstrating cutting-edge features, auto shows provide an unparalleled environment for automotive brands to capture attention and build lasting relationships with consumers.

By becoming an Affiliate of our organization, automotive manufacturers can further enhance their participation in these key events while benefiting from the collaborative efforts we spearhead to improve the overall impact and effectiveness of auto shows.
Automotive Manufacturers AEA Affiliate
Benefits of Becoming an Automotive Manufacturer Affiliate

  • Enhanced Consumer Engagement: As an Affiliate, your brand will benefit from the standardized surveys, third-party audited attendance figures, and best practices we implement across the industry. These initiatives ensure you gain access to reliable data and insights that help you better understand consumer behavior, engagement levels, and brand perception at auto shows.
  • Industry Collaboration and Networking: Affiliates are part of a broad network of auto show professionals, from fellow manufacturers to exhibitors and suppliers. This community fosters valuable partnerships, facilitating collaboration across the industry to drive innovation and improve the auto show experience for all.
  • Maximized Marketing Opportunities: Our organization works to elevate auto shows as a premier marketing platform. Through the communications campaigns we lead, your participation in auto shows will be highlighted to key audiences, including media, industry influencers, and potential customers. This exposure helps you position your brand as a leader in the automotive world.
  • Access to Best Practices: By affiliating with our organization, you’ll gain access to industry-leading best practices for auto show production and execution. These guidelines, developed in collaboration with experts, help automotive brands streamline their participation and ensure they make the most of their investment in these events.
  • Shaping the Future of Auto Shows: As an Affiliate, you’ll have a voice in the ongoing evolution of auto shows. Our organization is committed to modernizing and improving the auto show format, and we work closely with manufacturers to ensure that these events continue to meet their marketing needs and deliver high ROI.

Join Us in Driving the Future of Auto Shows

Becoming an Affiliate is more than just participating in auto shows—it’s about actively contributing to their future. Join us as we work to enhance the role of auto shows in the automotive industry, driving innovation, excitement, and engagement with consumers. Together, we can create a more impactful and effective platform for automotive brands to shine.

Experiential Agencies:

Bringing Auto Shows to Life Designing Immersive Automotive Experiences

Auto shows are no longer just about static displays—they’re about creating dynamic, engaging experiences that captivate consumers and bring automotive brands to life. Experiential agencies play a crucial role in shaping these experiences, working closely with automotive manufacturers and exhibitors to design interactive environments that leave a lasting impact.

As an experiential agency, your expertise in crafting compelling, immersive brand experiences makes you a vital partner in the success of auto shows. By becoming an Affiliate of our organization, you gain access to a network of industry leaders and opportunities to collaborate on cutting-edge initiatives that enhance the value and impact of auto shows.
Experiential Agencies AEA Affiliate
Benefits of Becoming an Experiential Agency Affiliate

  • Showcase Your Expertise: Auto shows offer the perfect platform for experiential agencies to demonstrate their creative capabilities. As an Affiliate, you’ll have the opportunity to position your agency as a leader in transforming auto show experiences, from innovative booth designs to immersive, multi-sensory activations.
  • Collaboration with Leading Brands: Affiliating with our organization puts you in direct contact with automotive manufacturers, non-automotive exhibitors, and other key players in the auto show space. This network fosters collaboration, allowing you to partner with top brands on high-profile projects that showcase your agency’s strengths.
  • Access to Industry Insights: Our organization is committed to providing Affiliates with data-driven insights through third-party audited attendance figures and standardized consumer surveys. These insights offer valuable information about attendee behavior, preferences, and engagement, helping you fine-tune your approach and deliver even more impactful experiences.
  • Influence on Best Practices: As an Affiliate, you’ll have a voice in the ongoing development of industry-wide best practices. By working with us to identify and implement strategies for improving auto show operations and production, you’ll help shape the future of the auto show industry and ensure that experiential marketing continues to play a central role.
  • Enhanced Industry Visibility: Our communications campaigns are designed to elevate the standing of auto shows as a premier marketing platform. By participating as an Affiliate, your agency will gain increased visibility through our promotional efforts, positioning you as a go-to partner for experiential marketing solutions in the automotive space.

Join Us in Redefining the Auto Show Experience

Experiential agencies are the creative force behind the engaging, interactive environments that make auto shows unforgettable. By becoming an Affiliate, you’ll contribute to the evolution of these events, helping auto shows deliver more exciting, memorable experiences for exhibitors, brands, and attendees alike.

Join our network of innovators and collaborators and help us continue to elevate the role of experiential marketing in the auto show industry. Together, we can create more immersive, engaging events that resonate with consumers and drive success for all stakeholders.

General Contractors:

The Backbone of Auto Show Production Expert Support for Seamless Auto Show Execution

Behind every successful auto show is a team of skilled general contractors, also known as GCs or show decorators, who handle the complex logistics of building, designing, and managing event spaces. From constructing impressive displays to managing venue layouts, GCs ensure that every element of an auto show comes together smoothly and efficiently, creating a flawless experience for exhibitors, attendees, and brands alike.

As a general contractor working in the auto show industry, your expertise is critical to the success of these events. By becoming an Affiliate of our organization, you can enhance your role in the industry and collaborate with key stakeholders to set new standards for show production.

Benefits of Becoming a General Contractor Affiliate

  • Collaboration with Key Industry Players: As an Affiliate, you’ll gain direct access to a wide network of automotive manufacturers, exhibitors, and experiential agencies. This network opens doors for collaboration on high-profile projects, allowing you to demonstrate your capabilities and deliver exceptional service to some of the biggest names in the industry.
  • Influence on Best Practices and Standards: By affiliating with our organization, you’ll play an active role in shaping best practices and operational efficiencies for auto shows. Your insights and expertise will help drive improvements in areas such as logistics, production timelines, and venue management, ensuring smoother execution and higher-quality events.
  • Increased Visibility and Reputation: Through our communications efforts, your role as a key player in the production of auto shows will be highlighted across the industry. Our campaigns will emphasize the importance of skilled GCs in delivering seamless, high-quality experiences, helping you build your reputation and increase your visibility in the auto show space.
  • Access to Exclusive Data and Insights: Affiliates benefit from access to third-party audited attendance numbers and standardized consumer surveys. These insights can help you better understand the needs and behaviors of exhibitors and attendees, allowing you to tailor your services to enhance the overall event experience.
  • Opportunities for Innovation: As an Affiliate, you’ll be positioned to adopt and promote cutting-edge technologies and production techniques that can transform how auto shows are executed. From sustainability practices to innovative build designs, your involvement helps drive innovation that improves the efficiency and impact of auto shows.

Join Us in Elevating Auto Show Production

General contractors are the foundation of every successful auto show, ensuring that everything runs smoothly from start to finish. By becoming an Affiliate, you’ll not only solidify your role as an industry leader but also have the opportunity to influence the future of auto show production, setting new standards for excellence.

Join our network of collaborators and innovators, and help us raise the bar for auto show production. Together, we can deliver more efficient, effective, and engaging events that meet the needs of exhibitors and delight attendees.

Suppliers:

Essential Products and Services for Auto Shows Supporting the Production of Exceptional Auto Shows

Auto shows are complex events that require a wide range of products and services to ensure their success. From flooring and lighting to A/V equipment, staffing, ticketing, labor, and more, suppliers provide the essential elements that bring auto shows to life. Without these key resources, auto shows wouldn’t be able to deliver the high-quality, immersive experiences that exhibitors and consumers expect.

As a supplier offering products or services crucial to auto show production, your role is integral to the success of these events. By becoming an Affiliate of our organization, you can expand your network, contribute to industry best practices, and take advantage of collaborative opportunities that enhance the auto show experience for all stakeholders.
General Contractors AEA Affiliate

Benefits of Becoming a Supplier Affiliate

  • Direct Access to Auto Show Organizers and Exhibitors: Affiliating with our organization connects you to a wide network of auto show organizers, automotive manufacturers, and exhibitors. This access allows you to showcase your products and services to decision-makers who are looking for reliable suppliers to help bring their vision to life.
  • Enhanced Visibility Across the Industry: Our organization’s marketing and communications efforts elevate the importance of suppliers like you in the auto show production process. By affiliating, you benefit from increased visibility among auto show professionals, positioning your brand as a trusted partner in delivering high-quality services and products.
  • Opportunities for Collaboration: As an Affiliate, you will be part of a dynamic community of industry professionals. This network provides valuable opportunities for collaboration with other suppliers, general contractors, experiential agencies, and exhibitors, helping you expand your business and enhance your service offerings.
  • Access to Data-Driven Insights: By joining our organization, you gain access to third-party audited attendance numbers and standardized consumer surveys, giving you valuable insights into attendee preferences and behaviors. This data can help you fine-tune your offerings and make informed decisions on how best to serve the auto show market.
  • Involvement in Industry Best Practices: Our organization works to establish and promote best practices for auto show operations, including those related to production, logistics, and service delivery. As a supplier, you will have the opportunity to contribute to and benefit from these best practices, helping to raise the standards of service and delivery across the industry.

Join Us in Supporting the Future of Auto Shows

Suppliers are the backbone of every successful auto show, providing the products and services that make these events memorable and impactful. By becoming an Affiliate, you’ll gain a stronger presence in the auto show space, access new business opportunities, and help elevate the quality and efficiency of these high-profile events.

Partner with us today and be part of a community dedicated to delivering the best possible auto show experience for exhibitors, consumers, and industry professionals alike.

Become an AEA Affiliate

As an Affiliate, you will be invited to join semi-annual video conference calls hosted by the AEA as well as the AEA annual meeting where we will provide updates and discuss key topics related to the industry. Becoming an affiliate of our organization provides valuable opportunities to engage with industry leaders, participate in discussions, and contribute to the ongoing development of our industry. However, becoming an AEA Affiliate does not guarantee any business or financial relationship with our members or the organization. Additionally, there is no implied endorsement, certification, or preferential treatment for Affiliates. Participation is intended to foster collaboration and idea-sharing without any commitment to formal partnerships or commercial outcomes.

The AEA is committed to fostering a business-positive environment with strict adherence to all anti-trust guidelines and regulations. For more information on our anti-trust policies, please see https://www.automotiveexperiencealliance.org/anti-trust